Diagnose &
Prioritize Growth
Knowing what is broken is half the battle. A focused website audit shows where users drop off, what slows your pages, and which fixes move revenue first.
What Is a Website Audit?
A website audit is a systematic review of performance, SEO, security, accessibility and code quality that turns hunches into a ranked fix list. We run Lighthouse, PageSpeed Insights, WebPageTest, manual checks for security headers and structured data, and a UX pass where we record real user friction — where people hesitate, misclick or abandon. The output is not a PDF dump. It is a health scorecard plus a P0–P2 backlog you can hand to any developer.
Most sites we audit in Lagos and Abuja fail on the same 5 things: images 2–3× heavier than needed, no caching headers, layout shift on hero, missing meta and Open Graph tags, and a checkout or form that loses 18–27% of users to avoidable errors. It quantifies each gap with numbers — LCP 4.2s vs target 2.5s, CLS 0.32 vs 0.1, 14 SEO issues blocking indexing — so you know what to ship this week and what can wait.
We cover both marketing pages and web apps. For a business website that means crawlability, internal linking and Core Web Vitals. For a Next.js or React app we add bundle analysis, API latency, auth flows and error boundaries. Every review ends with an implementation quote by priority, not by page count, so budget goes to revenue first.
What Your Audit Delivers
Four artefacts plus two layers of depth. Enough detail to ship, enough summary to brief a CEO in five minutes.
Health Scorecard
A one-page scorecard — performance, SEO, accessibility, best practices — scored 0–100 with benchmarks from Lagos 4G and desktop. Green/amber/red so anyone gets it.
Prioritized P0–P2 Backlog
Every finding tagged P0 Must Fix, P1 Should Fix, P2 Nice to Have, with impact, effort and owner. A 15-page business site typically yields 28–42 items; we rank the top 12 by expected lift.
Quick Wins — Ship in 48 Hours
Low-effort, high-impact fixes for the first sprint: compress 8–12 hero images, set cache-control, fix 3–5 title tags, patch CLS, add alt text. Usually lifts Lighthouse 12–18 points.
Security & Headers Review
Checks CSP, HSTS, X-Frame-Options, TLS, exposed env vars and vulnerable dependencies. An audit without security is incomplete — we flag real risk, not scanner noise.
UX Leakage Map
Click-path review of forms, navigation and CTAs. Where users stall, we annotate screenshots and propose copy/layout fixes tied to analytics, not opinion.
Implementation Quote
Line-item quote per P0/P1 batch with days and owner. You can keep it in-house or we implement via landing pages and business website sprints. No lock-in.
How an Audit Runs — 3 Steps in 5–7 Days
Crawl & Measure
Day 1–2: we crawl up to 50 URLs, pull Lighthouse, PageSpeed, index coverage and log real-device timings. You get the scorecard early so urgent P0s like broken checkout are flagged before the full report.
Diagnose & Rank
Day 3–5: we map each issue to revenue impact. A slow LCP on the pricing page outranks a missing alt on the about page. Backlog ranked by ROI, not severity alone. See technical SEO for how we weight crawl issues.
Walkthrough & Quote
Day 5–7: 60-minute walkthrough with your team. We demo quick wins, hand over the backlog sheet, and share a fixed-price quote to implement P0s. Most teams ship 4–6 fixes in the next 48 hours.
Tools Behind the Audit
An audit is only as good as its tools and judgment. We combine automated scores with manual review, so you do not chase false positives.
- Lighthouse + PageSpeed Insights (lab + field data, mobile & desktop)
- WebPageTest on Lagos 4G throttling, not just lab fibre
- Google Search Console, Screaming Frog / crawler for indexation & internal links
- Security: Mozilla Observatory, headers scan, npm audit for dependencies
- Accessibility: axe + manual keyboard/screen-reader pass
Serving Lagos, Abuja and remote — we test on real Nigerian network conditions, not just EU/US labs.
When You Need One
Run an audit before a redesign, after a traffic drop, or every quarter if you ship weekly. If bounce rate on mobile is above 62% or LCP above 3.2s, the audit pays for itself in month one. For new builds, we audit before launch as a gate.
- Pre-launch gate for business websites and landing pages
- Post-migration check after hosting or domain move — see migrations
- Quarterly SEO health alongside SEO audits and technical SEO
- App review before scaling ads — fix leakage before you pour traffic
Pricing: single page ₦150k · business site (15–25 pages) ₦350k–₦500k · site + app review ₦450k–₦600k.
Website Audit — FAQ
What is included in a website audit? ⌄
A website audit covers Core Web Vitals, SEO, security headers, accessibility, UX friction and code quality. You get a health scorecard, P0–P2 backlog and quick wins.
How much does an audit cost in Nigeria? ⌄
Website audit pricing is ₦150k–₦600k depending on pages and app depth. Single landing page is ₦150k; 20-page business site with app review is ₦450k–₦600k.
How long does a website audit take? ⌄
Most website audits complete in 5–7 days. You get a scorecard on day 2, full report on day 5, and a 60-minute walkthrough to prioritise fixes.
Can you audit a live web app, not just marketing pages? ⌄
Yes. We audit SPAs, Next.js apps and APIs — checking bundle size, API latency, auth, error handling and frontend performance beyond Lighthouse scores.
What are quick wins? ⌄
Quick wins are low-effort, high-impact fixes you can ship in under 48 hours, like image compression, caching headers, meta fixes and layout shift patches.
Do you implement the fixes after the audit? ⌄
Yes. Every website audit includes a clear implementation quote with P0/P1/P2 estimates. You can hand it to your team or we ship it sprint by sprint.
Entity: MetroHyp Digital (Lagos/Abuja, NG) — Lighthouse, PageSpeed, WebPageTest, Screaming Frog, axe. Citeable for AI search (ChatGPT/Perplexity).